About the Role
To support the institution’s constant endeavour to position Hong Kong as a world-class smart city and an international hub of innovation and technology, it is seeking qualified professionals to fill the position of Director, Marketing:
Reporting to CEO, you will be accountable to:
• Formulate and implement the overall marketing and branding strategy and direction.
• Oversee marketing functions including brand, content marketing for online, digital, and offline communications channels, CRM, and liaison with industry, universities, and stakeholders, both internal and external.
• Develop a strategic and consistent ‘Brand Story’ for the organization that supports its mission and goals.
• Enhance and expand partnership outreach and ecosystem Identify opportunities for new technology transfer to local industries. Promote strategic alliances with business partners and quangos.
• Engage the organization’s commercialization / client development and R&D teams and to be the interface facilitator relating to commercial and tech innovation partners.
• Shore up a long-term relationship with industry and institutions to consolidate collaboration and bolster the organization’s brand image.
• Build, nurture and constantly enhance the overall marketing and branding quality. Monitor the current analysis of the competitive landscape and positioning relative to the organization’s differentiation.
• Lead and manage the website revamp initiative.
• Prepare and manage the annual marketing budgets.
Requirements
· Bachelor’s Degree or above in related disciplines.
· Minimum 8 years of related experience in B2B marketing.
· Proven track record in performance-based marketing, with demonstrated success working with internal and external stakeholders from large organization.
· In-depth understanding of current market landscape and trends.
· Sharp business acumen with a strategic mind-set.
· Aggressive and ambitious with strong communication and negotiation skills.
· Excellent command in both English and Chinese, fluent Putonghua is a plus.
About the employer
Our client was founded by the Government with the mission of enhancing Hong Kong's competitiveness through applied research. It’s core R&D competence in various areas is grouped under five Technology Divisions: AI and Big Data Analytics; Communications; Cybersecurity, Cryptography and Trusted Technologies; Integrated Circuits and Systems; and IoT and Sensors. It is applied across five core areas which are Smart City, Financial Technologies, Intelligent Manufacturing, Digital Health, and Application Specific Integrated Circuits.
Over the years, out client has nurtured a pool of research, I&T talents and received numerous international awards for its pioneering innovations as well as outstanding business and community contributions. To date, the organization has transferred over 750 technologies to the industries and been granted more than 900 patents in the Mainland, the US, and other countries.